Those of you who work directly with young people will know that the direct approach rarely works. You can tell a teenager till you’re blue in the face that risk taking behaviours are a very bad idea, but he won’t hear you, even while he nods and smiles. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Cherry Jones, Department for Education, drugs, Public Health, risky behaviour, smoking, social norms, Swindon.
“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council
There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »
Swindon Borough Council has seen a significant reduction in teenage drinking rates in the area – thanks to a successful Social Norms programme delivered in schools this year. Read the rest of this entry »