The summer gives us all a great opportunity to reflect on what we need do over the next 12 months.
However, how many of us really take the time to stop and think about why we are going to do it?
Today I thought I’d share with you Social Sense’s ‘7 Big Why’s’ – i.e. the reasons we set up programmes like R U Different? to positively disrupt and improve the lives of thousands.
It is after all, the ‘why’s’ that inspire us all to do ‘what’ we do. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Education and PSHE, Healthy Eating, Peer Pressure, Public Health, Sex and Relationship Education, Social Marketing, Social Norms and tagged early intervention, enterprise days, informed choice, mobile app', NHS, prevention, PSHE, risk taking behaviours, social marketing, social marketing campaigns, social media, social norms, teenagers, young people.
New Interventions – Enterprise Days and Parent Apps’
Now in its fifth year, the R U Different? programme has now engaged with over 100,000 Young People in all different parts of the UK.
During that time we have learned that changing perceptions can positively and measurably affect behaviours. We’ve also seen in our ‘control’ schools, that delivering just a survey will result in comparatively negative shifts in both areas.
So how do you measurably improve perceptions and therefore risk taking behaviours? Read the rest of this entry »
This entry was posted in Education and PSHE, Social Marketing, Social Norms and tagged digital, enterprise day, innovation, mobile app', mobile phones, smartphones, social marketing campaigns, social media, young people, youth engagement.
Gone are the days of passing on a chain email to 12 friends or risk never finding your true love – another online trend is well under way and it’s currently unavoidable on social media. ’Neknomination’ – the online drinking game popular with students that is sweeping the nation (and world) and most recently making the news for less than fun reasons. Read the rest of this entry »