social marketing campaigns

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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It’s the ‘why’ that inspires ‘what’ we do

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The summer gives us all a great opportunity to reflect on what we need do over the next 12 months.

However, how many of us really take the time to stop and think about why we are going to do it?

Today I thought I’d share with you Social Sense’s ‘7 Big Why’s’ – i.e. the reasons we set up programmes like R U Different? to positively disrupt and improve the lives of thousands.

It is after all, the ‘why’s’ that inspire us all to do ‘what’ we do. Read the rest of this entry »

R U Different? Enterprise Awards 2014

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From Breakfast Selfies to Reverse Graffiti smoking campaigns, Young People have taken the Social Norms approach to unprecedented and outrageously new levels this year.

They have inspired each other by flying the ‘flag of truth’ all across the UK in a bid to challenge perceptions and empower others with the more positive reality.

These awards have been created in recognition of the mind-blowingly creative ideas they have delivered during our Enterprise Days this term.

The campaigns are making measurable differences to the attitudes, perceptions and behaviours of their peers. They are disrupting communities. They are fighting back against the media misers who continually write them off. And the message is getting through loud and clear.

But in the end, there can only be one winner…! Read the rest of this entry »

New Interventions – Enterprise Days and Parent Apps’

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New Interventions – Enterprise Days and Parent Apps’

Now in its fifth year, the R U Different? programme has now engaged with over 100,000 Young People in all different parts of the UK.

During that time we have learned that changing perceptions can positively and measurably affect behaviours. We’ve also seen in our ‘control’ schools, that delivering just a survey will result in comparatively negative shifts in both areas.

So how do you measurably improve perceptions and therefore risk taking behaviours? Read the rest of this entry »

A Great 2013 – and more to come next year…

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It’s been a fabulous year here at Social Sense and we are indebted to all the schools and commissioners who have made it possible to grow the R U Different? programme in new parts of the UK.

In the background we have been working hard to build on the results delivered so far and I’d like to end the year by giving you a quick preview of what’s coming next year. Read the rest of this entry »

6 Tips for Positively Changing Youth Perceptions

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People always ask me to tell them the most effective Interventions for achieving positive attitude, perception and behaviour change among young people.

The answer I always give them is feedback, more feedback and then even more feedback. Read the rest of this entry »

Carrot 1 – Stick 0: Getting Past Teenagers’ Selective Hearing

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We can’t resist giving ourselves a gentle pat on the back after having seen the recent blog post by Professor Kevin Fenton, Public Health England National Director for Health & Wellbeing. Read the rest of this entry »