social marketing campaigns

A new chapter for Social Sense

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To round off a busy summer, we are really pleased to say that our brand new website has gone live today!

With a much needed fresher look, the long-awaited new site will act as the main ‘hub’ for information on our main products and programmes, R U Different?, Mindful Me and CTZN with links to their individual sites.

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R U Different? wins coveted award

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Left to right: Shelley Wright (Greater Manchester Fire and Rescue), Gary Lovatt (MD of Social Sense), Jennifer Thomas-Whittington (Partnerships Manager at Social Sense)

Social Sense’s R U Different? programme won the 2016 Social Marketing Campaign of the Year Award at the UK Public Sector Communications Awards.

Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016.

On announcing the award, Ex-TV Presenter and host Andy Crane said:
The judges described this entry as unique and significant. This is a category demanding significant behavioural change and Social Sense were clever in their use of social media. They also provided great evidence”.

Managing Director of Social Sense, Gary Lovatt (pictured central), said the team were delighted with the recognition.

“We know this programme is delivering life changing impacts. We see it in the data, the letters from young people and now had it verified from independent evaluations.

To have your industry peers recognise our work however is a very special moment and one that will spur us on to push on in our future growth.”

 

UK Public Sector Communications Awards 2016

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The UK Public Sector Communications Awards have revealed their shortlist for this year and the Social Sense team are very proud to have made the finals with our R U Different? programme.

The prestigious awards “celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK”.

R U Different? is up against seven other nominees in the Social Marketing Campaign of The Year category.

The ceremony takes place on 14 July at the Emirates Stadium in London and the whole team are very excited!

You can view the full shortlist here.

Anti-Bullying Campaign Takes First Prize

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Students at Ellesmere Park High School in Salford have won First Prize in our national R U Different? Enterprise Awards and received £500 of high street vouchers between them.

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24 hours left to vote and it’s really close!

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We have had an overwhelming response so far but there is still one more day to vote for your winner in the R U Different? Enterprise Awards!

There are a total of eight fantastic campaigns that have been nominated and it can be revealed that it’s extremely close between the top three, so your vote really does make all the difference! Read the rest of this entry »

The decision is yours!

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ru-awards-twitter-2015-640x320The short listed entries for the Enterprise Awards 2015 have been revealed and we now need you to decide on the winner!

2015 video thumbnailWe have compiled a short video to remind you of the fantastic campaigns from year 9 students across the UK.

Voting will be open for a fortnight and the winners announced shortly after that.

There is £1000 worth of prizes available to the top three campaigns, so your vote really does count!

Young People Wow Us Once Again!

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The final week of term is upon us and what a fantastically successful year it has been for R U Different?

2014-15 has been the biggest year for us to date with many new schools across the UK and Denmark taking part in the programme.

After their introduction in the last academic year, our enterprise days have once again been a huge success in schools, proving young people are truly the experts in leading change!

One that particularly caught our eye came from year 9’s at Netherwood ALC in Barnsley (pictured).

Netherwood_screen_saver_Perception[1] Read the rest of this entry »

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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It’s the ‘why’ that inspires ‘what’ we do

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The summer gives us all a great opportunity to reflect on what we need do over the next 12 months.

However, how many of us really take the time to stop and think about why we are going to do it?

Today I thought I’d share with you Social Sense’s ‘7 Big Why’s’ – i.e. the reasons we set up programmes like R U Different? to positively disrupt and improve the lives of thousands.

It is after all, the ‘why’s’ that inspire us all to do ‘what’ we do. Read the rest of this entry »

R U Different? Enterprise Awards 2014

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From Breakfast Selfies to Reverse Graffiti smoking campaigns, Young People have taken the Social Norms approach to unprecedented and outrageously new levels this year.

They have inspired each other by flying the ‘flag of truth’ all across the UK in a bid to challenge perceptions and empower others with the more positive reality.

These awards have been created in recognition of the mind-blowingly creative ideas they have delivered during our Enterprise Days this term.

The campaigns are making measurable differences to the attitudes, perceptions and behaviours of their peers. They are disrupting communities. They are fighting back against the media misers who continually write them off. And the message is getting through loud and clear.

But in the end, there can only be one winner…! Read the rest of this entry »