Reading through the latest issue of Children & Young People Now, an article caught my eye.
The ‘Skills for the job’ section talks about the need for youth organisations to “actively involve young people in developing policies for a healthy lifestyle”.
So why is this important?
Well as we know, for years, health education in schools has taken a scaremongering approach telling young people what not to do and the risks of doing it. Read the rest of this entry »
This entry was posted in Enterprise, Peer Pressure, Public Health, Social Marketing and tagged alcohol, Children & Young People Now, Enterprise Awards, enterprise day, Public Health, Public Health England, R U Different?, smoking, social marketing, young people.
With 207,000 11-15 year olds estimated to take up smoking and around 80% of under 18 smokers continuing to smoke throughout adulthood, helping young people to better understand risks and norms continues to be an important marker in terms of risk taking and health. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Public Health, Social Marketing, Social Norms and tagged alcohol, enterprise day, peer pressure, Public Health, Salford, smoking, social marketing, social norms.
Viv Bennett, the Department of Health’s Director of Nursing, recently posted a great blog on how consulting with young people makes for more effective Public Health messages.
Titled “Nothing about us without us”, she comments on how “listening to children and young people is core to PHE and Department of Health values”. For 5 years now that is exactly what we have been doing with our R U Different? programme which uncovers real attitudes and perceptions of young people on numerous topics including tobacco, alcohol, sex & relationships and drugs. Schools can then use this information as a framework for PHSE lessons whilst ticking all important Ofsted boxes. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Department of Health, drugs, health and wellbeing, peer perception, perception vs reality, PHE, Public Health messages, smoking, social norms, Viv Bennett, young people, youth engagement.
It might now be that time when you are thinking about how your School or Local Authority might deliver it’s PSHE or Health objectives next term.
Finding the right delivery partner to positively impact the lives of Young People however can be tricky, so we’ll start by looking at a few of the things we can support you with that others often overlook. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Education and PSHE, Healthy Eating, Public Health, Social Marketing, Social Norms and tagged alcohol reduction, drugs, health and lifestyle survey, health objectives, local authorities, PSHE, smoking, social marketing, social norms, teenage smoking, young people.
Those of you who work directly with young people will know that the direct approach rarely works. You can tell a teenager till you’re blue in the face that risk taking behaviours are a very bad idea, but he won’t hear you, even while he nods and smiles. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Cherry Jones, Department for Education, drugs, Public Health, risky behaviour, smoking, social norms, Swindon.
We can’t resist giving ourselves a gentle pat on the back after having seen the recent blog post by Professor Kevin Fenton, Public Health England National Director for Health & Wellbeing. Read the rest of this entry »
“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council
There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »