By Gary Lovatt
Working intensively with partners from Health, Crime and Education it’s hard to get through a meeting these days without the mention of needing to build ‘better resilience’ in young people.
Indeed it’s refreshing that after years of apparent compartmentalisation of behaviours into different areas (alcohol, smoking, sexual activity, anti-social behaviour, self-harming etc) we’re learning that attitudes and behaviours generally start with addressing the protective factors that allow young people to make better, informed choices.
So how do you achieve and measure resilience? The answer is that you need to adopt a multi-targeted strategy, starting with examining the determinants of those behaviours in more detail. Read the rest of this entry »
This entry was posted in Alcohol Reduction, emotional health, Mental Health, Public Health, Research, Sex and Relationship Education, Social Marketing, Social Norms, Youth Work and tagged #ctzn, attitude change, early intervention, health and wellbeing, Mindful Me, mindfulness, mobile app', peer pressure, Public Health, R U Different?, resilience, social marketing, social norms, young people, youth engagement.
Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016.
On announcing the award, Ex-TV Presenter and host Andy Crane said:
“The judges described this entry as unique and significant. This is a category demanding significant behavioural change and Social Sense were clever in their use of social media. They also provided great evidence”.
Managing Director of Social Sense, Gary Lovatt (pictured central), said the team were delighted with the recognition.
“We know this programme is delivering life changing impacts. We see it in the data, the letters from young people and now had it verified from independent evaluations.
To have your industry peers recognise our work however is a very special moment and one that will spur us on to push on in our future growth.”
This entry was posted in Public Health, Social Marketing, Social Norms, Youth Work and tagged local authorities, Public Health, R U Different?, social marketing, social marketing campaigns, social norms, teenagers, young people, youth engagement.
The eternal challenge when commissioning any mainstream preventative programme in health, crime or education is to measure the ‘what if’ in one, three, five or ten years’ time.
Sometimes the ‘what if’ is about defining how many smokers might have been reduced or the levels of abstention from alcohol resulting from correcting social norms.
Sometimes it is about the impacts that can be generated around protective behaviours, i.e. the improved confidence, resilience or self-esteem young people will benefit from by being involved in a particular programme.
As a socially driven, values based organisation, we are acutely aware of our responsibilities to evidence the impacts we are making with young people through our programmes.
This is primarily the reason we embarked on a 30-month Knowledge Based Partnership (KTP) with the University of Salford. Not only did we want to be independently challenged, we wanted to apply the lessons we have learned to pioneer new territories of research.
Read the rest of this entry »
This entry was posted in Alcohol Reduction, Education and PSHE, Public Health, Research, Social Marketing, Social Norms and tagged Public Health, R U Different?, social marketing, social norms, University of Salford, youth engagement.
We have had an overwhelming response so far but there is still one more day to vote for your winner in the R U Different? Enterprise Awards!
There are a total of eight fantastic campaigns that have been nominated and it can be revealed that it’s extremely close between the top three, so your vote really does make all the difference! Read the rest of this entry »
This entry was posted in Public Health, Social Marketing, Social Norms and tagged awards, Public Health, Public Health England, R U Different?, social marketing, social marketing campaigns, teenagers, young people, youth engagement.
Reading through the latest issue of Children & Young People Now, an article caught my eye.
The ‘Skills for the job’ section talks about the need for youth organisations to “actively involve young people in developing policies for a healthy lifestyle”.
So why is this important?
Well as we know, for years, health education in schools has taken a scaremongering approach telling young people what not to do and the risks of doing it. Read the rest of this entry »
This entry was posted in Enterprise, Peer Pressure, Public Health, Social Marketing and tagged alcohol, Children & Young People Now, Enterprise Awards, enterprise day, Public Health, Public Health England, R U Different?, smoking, social marketing, young people.
Delegates from local authorities, schools, public health groups and many more joined the team at venues in Manchester, Newcastle, London and Birmingham. Social Sense presented and discussed the work which they have been doing over the last 5 years, and the exciting and engaging future projects which are on the horizon. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Community Safety, Education and PSHE, Healthy Eating, Peer Pressure, Public Health, Sex and Relationship Education, Social Marketing, Social Norms and tagged 4Children, Birmingham, Gateshead, London, Manchester, Newcastle, Northumbria University, Ofsted, Public Health, Public Health England, R U Different?, social marketing, social norms, youth engagement.
Investment in Early Intervention and Prevention strategies can change lives and lead to incredible physical, emotional and financial benefits.
We’re therefore delighted that over 100,000 young people are benefitting from an approach that is changing attitudes and perceptions for the better, which in turn is leading to healthier lifestyle choices for young people.
Social Sense is launching a series of events in February and March 2015 and this is your invitation to come along to find out ‘what works’ when it comes to engaging young people. Read the rest of this entry »
This entry was posted in Community Safety, Education and PSHE, Public Health, Sex and Relationship Education, Social Marketing, Social Norms and tagged early intervention, free event, health and wellbeing, local authorities, Ofsetd, prevention strategies, PSHE, Public Health, Public Health England, Public Health England Strategy, schools, Social return on investment, youth engagement.