public health campaigns
Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.
The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.
Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.
The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.
By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.
In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.
Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.
Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.
This entry was posted in Alcohol Reduction, Public Health, Social Marketing and tagged alcohol, alcohol reduction, attitude change, awards, Dudley, Enterprise Awards, enterprise day, health campaigns, Healthy Selfie, public health campaigns, social marketing, social marketing campaigns, young people.
Since launching our Social Norms Enterprise Awards last week, we have had a staggering response with people voting in their thousands!
If you haven’t yet voted for who you want to win our first ever Enterprise Award, please do not delay! You can view the fantastic entries and place your all important vote here.
So whether or not your local school has made the shortlist or you just really enjoy one of the campaigns, please support and vote for your favourite NOW!
The voting will close at 5pm Wednesday 16th July with the winner to be announced shortly after.
This entry was posted in Public Health, Social Marketing, Social Norms and tagged awards, Enterprise Awards, enterprise days, public health campaigns, social marketing, social norms, teenagers, young people.