Viv Bennett, the Department of Health’s Director of Nursing, recently posted a great blog on how consulting with young people makes for more effective Public Health messages.
Titled “Nothing about us without us”, she comments on how “listening to children and young people is core to PHE and Department of Health values”. For 5 years now that is exactly what we have been doing with our R U Different? programme which uncovers real attitudes and perceptions of young people on numerous topics including tobacco, alcohol, sex & relationships and drugs. Schools can then use this information as a framework for PHSE lessons whilst ticking all important Ofsted boxes. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Department of Health, drugs, health and wellbeing, peer perception, perception vs reality, PHE, Public Health messages, smoking, social norms, Viv Bennett, young people, youth engagement.
People always ask me to tell them the most effective Interventions for achieving positive attitude, perception and behaviour change among young people.
The answer I always give them is feedback, more feedback and then even more feedback. Read the rest of this entry »
This entry was posted in Peer Pressure, Public Health, Social Marketing, Social Norms and tagged peer perception, positive messaging, social marketing campaigns, social norms, teenagers, young people, youth engagement, youth perceptions.