health campaigns

The decision is yours!

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ru-awards-twitter-2015-640x320The short listed entries for the Enterprise Awards 2015 have been revealed and we now need you to decide on the winner!

2015 video thumbnailWe have compiled a short video to remind you of the fantastic campaigns from year 9 students across the UK.

Voting will be open for a fortnight and the winners announced shortly after that.

There is £1000 worth of prizes available to the top three campaigns, so your vote really does count!

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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R U Different? Enterprise Awards 2014

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From Breakfast Selfies to Reverse Graffiti smoking campaigns, Young People have taken the Social Norms approach to unprecedented and outrageously new levels this year.

They have inspired each other by flying the ‘flag of truth’ all across the UK in a bid to challenge perceptions and empower others with the more positive reality.

These awards have been created in recognition of the mind-blowingly creative ideas they have delivered during our Enterprise Days this term.

The campaigns are making measurable differences to the attitudes, perceptions and behaviours of their peers. They are disrupting communities. They are fighting back against the media misers who continually write them off. And the message is getting through loud and clear.

But in the end, there can only be one winner…! Read the rest of this entry »