Enterprise Awards

Anti-Bullying Campaign Takes First Prize

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Students at Ellesmere Park High School in Salford have won First Prize in our national R U Different? Enterprise Awards and received £500 of high street vouchers between them.

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First Prize goes to…!

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Ellesmere Park High School with their brilliant ‘Benjamin the anti-bullying buddy campaign’! Read the rest of this entry »

Youth-led Health Promotion

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cypnow article-cuppaReading through the latest issue of Children & Young People Now, an article caught my eye.

The ‘Skills for the job’ section talks about the need for youth organisations to “actively involve young people in developing policies for a healthy lifestyle”.

So why is this important?

Well as we know, for years, health education in schools has taken a scaremongering approach telling young people what not to do and the risks of doing it. Read the rest of this entry »

The decision is yours!

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ru-awards-twitter-2015-640x320The short listed entries for the Enterprise Awards 2015 have been revealed and we now need you to decide on the winner!

2015 video thumbnailWe have compiled a short video to remind you of the fantastic campaigns from year 9 students across the UK.

Voting will be open for a fortnight and the winners announced shortly after that.

There is £1000 worth of prizes available to the top three campaigns, so your vote really does count!

‘Mirror mirror on the wall’ who will be our enterprise winner overall?

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The next campaigns to reach the National Finals have now been decided on and come from schools in the Midlands and South East.

The first campaign comes from year 9 students at Dormston School in Dudley, who created their ‘Mirror Mirror…’ poster using a realistic wall design, mirror frame and real mirror inserts. They hope by students sharing selfies on Facebook, that they will spread the message that a huge 99% of them would take action against bullying in their school – a very original campaign idea!

The next finalists are Holly Hall Academy, also from Dudley, whose campaign was just too well thought out not to make the shortlist. Focussing on the fact that most of them never or rarely drink alcohol, they designed up water bottle labels using their catchy brand name ‘holly h2o’, which were placed onto bottles and sold in their school. They also created an original hashtag to integrate social media into their campaign. Read the rest of this entry »

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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Last Chance to Vote!

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Since launching our Social Norms Enterprise Awards last week, we have had a staggering response with people voting in their thousands!

If you haven’t yet voted for who you want to win our first ever Enterprise Award, please do not delay! You can view the fantastic entries and place your all important vote here.

So whether or not your local school has made the shortlist or you just really enjoy one of the campaigns, please support and vote for your favourite NOW!

The voting will close at 5pm Wednesday 16th July with the winner to be announced shortly after.

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