The UK Public Sector Communications Awards have revealed their shortlist for this year and the Social Sense team are very proud to have made the finals with our R U Different? programme.
The prestigious awards “celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK”.
R U Different? is up against seven other nominees in the Social Marketing Campaign of The Year category.
The ceremony takes place on 14 July at the Emirates Stadium in London and the whole team are very excited!
You can view the full shortlist here.
This entry was posted in Public Health, Social Marketing, Social Norms and tagged awards, local authorities, PSCAwards, Public Sector, R U Different?, social marketing, social marketing campaigns, social norms, youth engagement.
Students at Ellesmere Park High School in Salford have won First Prize in our national R U Different? Enterprise Awards and received £500 of high street vouchers between them.
This entry was posted in Education and PSHE, Enterprise, Public Health, Social Marketing, Social Norms and tagged anti-bullying, awards, Enterprise Awards, enterprise day, R U Different?, schools, social marketing, social marketing campaigns, young people.
We have had an overwhelming response so far but there is still one more day to vote for your winner in the R U Different? Enterprise Awards!
There are a total of eight fantastic campaigns that have been nominated and it can be revealed that it’s extremely close between the top three, so your vote really does make all the difference! Read the rest of this entry »
This entry was posted in Public Health, Social Marketing, Social Norms and tagged awards, Public Health, Public Health England, R U Different?, social marketing, social marketing campaigns, teenagers, young people, youth engagement.
Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.
The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.
Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.
The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.
By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.
In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.
Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.
Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.
This entry was posted in Alcohol Reduction, Public Health, Social Marketing and tagged alcohol, alcohol reduction, attitude change, awards, Dudley, Enterprise Awards, enterprise day, health campaigns, Healthy Selfie, public health campaigns, social marketing, social marketing campaigns, young people.
Since launching our Social Norms Enterprise Awards last week, we have had a staggering response with people voting in their thousands!
If you haven’t yet voted for who you want to win our first ever Enterprise Award, please do not delay! You can view the fantastic entries and place your all important vote here.
So whether or not your local school has made the shortlist or you just really enjoy one of the campaigns, please support and vote for your favourite NOW!
The voting will close at 5pm Wednesday 16th July with the winner to be announced shortly after.
This entry was posted in Public Health, Social Marketing, Social Norms and tagged awards, Enterprise Awards, enterprise days, public health campaigns, social marketing, social norms, teenagers, young people.
From Breakfast Selfies to Reverse Graffiti smoking campaigns, Young People have taken the Social Norms approach to unprecedented and outrageously new levels this year.
They have inspired each other by flying the ‘flag of truth’ all across the UK in a bid to challenge perceptions and empower others with the more positive reality.
These awards have been created in recognition of the mind-blowingly creative ideas they have delivered during our Enterprise Days this term.
The campaigns are making measurable differences to the attitudes, perceptions and behaviours of their peers. They are disrupting communities. They are fighting back against the media misers who continually write them off. And the message is getting through loud and clear.
But in the end, there can only be one winner…! Read the rest of this entry »
This entry was posted in Alcohol Reduction, Healthy Eating, Public Health, Social Marketing, Social Norms and tagged awards, Enterprise Awards, enterprise day, health campaigns, Public Health, social marketing, social marketing campaigns, social norms, teenagers, young people.