awards

UK Public Sector Communications Awards 2016

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The UK Public Sector Communications Awards have revealed their shortlist for this year and the Social Sense team are very proud to have made the finals with our R U Different? programme.

The prestigious awards “celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK”.

R U Different? is up against seven other nominees in the Social Marketing Campaign of The Year category.

The ceremony takes place on 14 July at the Emirates Stadium in London and the whole team are very excited!

You can view the full shortlist here.

Anti-Bullying Campaign Takes First Prize

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Students at Ellesmere Park High School in Salford have won First Prize in our national R U Different? Enterprise Awards and received £500 of high street vouchers between them.

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24 hours left to vote and it’s really close!

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We have had an overwhelming response so far but there is still one more day to vote for your winner in the R U Different? Enterprise Awards!

There are a total of eight fantastic campaigns that have been nominated and it can be revealed that it’s extremely close between the top three, so your vote really does make all the difference! Read the rest of this entry »

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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Last Chance to Vote!

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Since launching our Social Norms Enterprise Awards last week, we have had a staggering response with people voting in their thousands!

If you haven’t yet voted for who you want to win our first ever Enterprise Award, please do not delay! You can view the fantastic entries and place your all important vote here.

So whether or not your local school has made the shortlist or you just really enjoy one of the campaigns, please support and vote for your favourite NOW!

The voting will close at 5pm Wednesday 16th July with the winner to be announced shortly after.

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R U Different? Enterprise Awards 2014

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From Breakfast Selfies to Reverse Graffiti smoking campaigns, Young People have taken the Social Norms approach to unprecedented and outrageously new levels this year.

They have inspired each other by flying the ‘flag of truth’ all across the UK in a bid to challenge perceptions and empower others with the more positive reality.

These awards have been created in recognition of the mind-blowingly creative ideas they have delivered during our Enterprise Days this term.

The campaigns are making measurable differences to the attitudes, perceptions and behaviours of their peers. They are disrupting communities. They are fighting back against the media misers who continually write them off. And the message is getting through loud and clear.

But in the end, there can only be one winner…! Read the rest of this entry »