By Gary Lovatt
Working intensively with partners from Health, Crime and Education it’s hard to get through a meeting these days without the mention of needing to build ‘better resilience’ in young people.
Indeed it’s refreshing that after years of apparent compartmentalisation of behaviours into different areas (alcohol, smoking, sexual activity, anti-social behaviour, self-harming etc) we’re learning that attitudes and behaviours generally start with addressing the protective factors that allow young people to make better, informed choices.
So how do you achieve and measure resilience? The answer is that you need to adopt a multi-targeted strategy, starting with examining the determinants of those behaviours in more detail. Read the rest of this entry »
This entry was posted in Alcohol Reduction, emotional health, Mental Health, Public Health, Research, Sex and Relationship Education, Social Marketing, Social Norms, Youth Work and tagged #ctzn, attitude change, early intervention, health and wellbeing, Mindful Me, mindfulness, mobile app', peer pressure, Public Health, R U Different?, resilience, social marketing, social norms, young people, youth engagement.
It’s that time of year for us when we are busy travelling up and down the country briefing local authorities and schools about our world leading social norms intervention programme, R U Different?
Social norms is still widely accepted as being a successful early intervention tool across many different areas, including of course, health and wellbeing, especially that of teenagers whom we know are very much influenced by their peers.
A recent report by NESTA, cites social norms as “strong influencers of behaviour” and this is exactly why we use this to work with the young people themselves to create exciting campaigns. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms, Youth Work and tagged attitude change, local authorities, R U Different?, schools, social marketing, social norms, young people, youth engagement.
The next campaigns to reach the National Finals have now been decided on and come from schools in the Midlands and South East.
The first campaign comes from year 9 students at Dormston School in Dudley, who created their ‘Mirror Mirror…’ poster using a realistic wall design, mirror frame and real mirror inserts. They hope by students sharing selfies on Facebook, that they will spread the message that a huge 99% of them would take action against bullying in their school – a very original campaign idea!
The next finalists are Holly Hall Academy, also from Dudley, whose campaign was just too well thought out not to make the shortlist. Focussing on the fact that most of them never or rarely drink alcohol, they designed up water bottle labels using their catchy brand name ‘holly h2o’, which were placed onto bottles and sold in their school. They also created an original hashtag to integrate social media into their campaign. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Peer Pressure, Social Marketing, Social Norms and tagged attitude change, Enterprise Awards, enterprise day, R U Different?, social marketing, social norms, young people, youth engagement.
The final week of term is upon us and what a fantastically successful year it has been for R U Different?
2014-15 has been the biggest year for us to date with many new schools across the UK and Denmark taking part in the programme.
After their introduction in the last academic year, our enterprise days have once again been a huge success in schools, proving young people are truly the experts in leading change!
One that particularly caught our eye came from year 9’s at Netherwood ALC in Barnsley (pictured).
This entry was posted in Peer Pressure, Public Health, Social Marketing, Social Norms and tagged attitude change, enterprise day, R U Different?, social marketing, social marketing campaigns, social norms, young people, youth engagement.
Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.
The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.
Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.
The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.
By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.
In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.
Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.
Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.
This entry was posted in Alcohol Reduction, Public Health, Social Marketing and tagged alcohol, alcohol reduction, attitude change, awards, Dudley, Enterprise Awards, enterprise day, health campaigns, Healthy Selfie, public health campaigns, social marketing, social marketing campaigns, young people.
Changing Drinking Attitudes Lead Dry Bar Demand
Over the weekend Sky News ran an interesting feature on Dry Bars and their emergence on the social scene.
Their piece reports that demand for the non-alcohol pub has been fuelled by a significant change in drinking attitudes.