alcohol reduction

Healthy Selfie Campaign is a Winner for Ridgewood

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Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.

The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.

Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.

The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.

By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.

In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.

Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.

Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.

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Ridgewood High students show off their Healthy Selfie campaign along with Headteacher Mr Clive Nutting and PSHCE Teacher Mrs Nav Gill

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Would you like to work with us?

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With the academic year end in sight, our team are already making their plans for September.

If you are a Local Authority, School, Charity or Individual looking to achieve positive and measurable impact by working with young people we’d love to hear from you. Read the rest of this entry »

R U Different? 6 Reasons Why We Are…

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It might now be that time when you are thinking about how your School or Local Authority might deliver it’s PSHE or Health objectives next term.

Finding the right delivery partner to positively impact the lives of Young People however can be tricky, so we’ll start by looking at a few of the things we can support you with that others often overlook. Read the rest of this entry »

Sky News Links To Us As Drinking Rates Fall

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Changing Drinking Attitudes Lead Dry Bar Demand

Over the weekend Sky News ran an interesting feature on Dry Bars and their emergence on the social scene.

Their piece reports that demand for the non-alcohol pub has been fuelled by a significant change in drinking attitudes.

Sky News contacted us tsky-news-logoo check if the reduction in adult drinking rates showed consistency with teenage drinking rates and kindly linked to our website in their piece. Read the rest of this entry »