Those of you who work directly with young people will know that the direct approach rarely works. You can tell a teenager till you’re blue in the face that risk taking behaviours are a very bad idea, but he won’t hear you, even while he nods and smiles. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Cherry Jones, Department for Education, drugs, Public Health, risky behaviour, smoking, social norms, Swindon.
People always ask me to tell them the most effective Interventions for achieving positive attitude, perception and behaviour change among young people.
The answer I always give them is feedback, more feedback and then even more feedback. Read the rest of this entry »
This entry was posted in Peer Pressure, Public Health, Social Marketing, Social Norms and tagged peer perception, positive messaging, social marketing campaigns, social norms, teenagers, young people, youth engagement, youth perceptions.
We can’t resist giving ourselves a gentle pat on the back after having seen the recent blog post by Professor Kevin Fenton, Public Health England National Director for Health & Wellbeing. Read the rest of this entry »
“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council
There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »
PSHE and the Department for Education – National Curriculum Guidance
I’m sure you’re no doubt aware now that the Government’s PSHE education review, concluded in March 2013, stated that PSHE education would remain non-statutory and that no new programmes of study would be published. However, the DfE has stated within its National Curriculum guidance that ‘All schools should make provision for personal, social, health and economic education (PSHE), drawing on good practice’. This position was reinforced by the Government’s latest draft of the national curriculum framework, published on 8th July. Read the rest of this entry »
You’re probably already familiar with the recent Ofsted Summary of this name, presenting key findings from the 2013 PSHE education report, but have you considered how you might ensure that your school doesn’t fall into the Ofsted ‘requires improvement/inadequate’ 40%? Read the rest of this entry »
Best result since 1998
Social Sense have been operating our RUDifferent? programme with a North West based local authority for four years now and there have been many changes in the perceptions and behaviours of the teenage population worth shouting about during this time. This one however, we want to shout about loud and clear, as it has lifelong repercussions for the girls (and boys) who are not now the statistics they might have been. Read the rest of this entry »