Changing Drinking Attitudes Lead Dry Bar Demand
Over the weekend Sky News ran an interesting feature on Dry Bars and their emergence on the social scene.
Their piece reports that demand for the non-alcohol pub has been fuelled by a significant change in drinking attitudes.
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Our organisation won the tender amongst strong competition to directly engage over 4000 Young People with the view of measurably improving perceptions and behaviours across a range of key areas. Read the rest of this entry »
New Interventions – Enterprise Days and Parent Apps’
Now in its fifth year, the R U Different? programme has now engaged with over 100,000 Young People in all different parts of the UK.
During that time we have learned that changing perceptions can positively and measurably affect behaviours. We’ve also seen in our ‘control’ schools, that delivering just a survey will result in comparatively negative shifts in both areas.
So how do you measurably improve perceptions and therefore risk taking behaviours? Read the rest of this entry »
This entry was posted in Education and PSHE, Social Marketing, Social Norms and tagged digital, enterprise day, innovation, mobile app', mobile phones, smartphones, social marketing campaigns, social media, young people, youth engagement.
The Social Norms approach is now being widely embraced throughout the UK and World to provide a celebration of positive messaging, which can improve the decision making of young people in relation to risk taking and criminal behaviours. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged crime reduction, criminal behaviour, free resource, local authorities, police, risk taking behaviour, schools, social norms guide, young people.
Gone are the days of passing on a chain email to 12 friends or risk never finding your true love – another online trend is well under way and it’s currently unavoidable on social media. ’Neknomination’ – the online drinking game popular with students that is sweeping the nation (and world) and most recently making the news for less than fun reasons. Read the rest of this entry »
The Rise of the Young Non-Drinkers
This entry was posted in Alcohol Reduction, Public Health, Social Marketing, Social Norms and tagged alcohol, drinking rates, drinking statistics, National Health Statistics, social norms, teenage drinkers, young people.
It’s been a fabulous year here at Social Sense and we are indebted to all the schools and commissioners who have made it possible to grow the R U Different? programme in new parts of the UK.
In the background we have been working hard to build on the results delivered so far and I’d like to end the year by giving you a quick preview of what’s coming next year. Read the rest of this entry »