Gone are the days of passing on a chain email to 12 friends or risk never finding your true love – another online trend is well under way and it’s currently unavoidable on social media. ’Neknomination’ – the online drinking game popular with students that is sweeping the nation (and world) and most recently making the news for less than fun reasons. Read the rest of this entry »
The Rise of the Young Non-Drinkers
This entry was posted in Alcohol Reduction, Public Health, Social Marketing, Social Norms and tagged alcohol, drinking rates, drinking statistics, National Health Statistics, social norms, teenage drinkers, young people.
It’s been a fabulous year here at Social Sense and we are indebted to all the schools and commissioners who have made it possible to grow the R U Different? programme in new parts of the UK.
In the background we have been working hard to build on the results delivered so far and I’d like to end the year by giving you a quick preview of what’s coming next year. Read the rest of this entry »
Those of you who work directly with young people will know that the direct approach rarely works. You can tell a teenager till you’re blue in the face that risk taking behaviours are a very bad idea, but he won’t hear you, even while he nods and smiles. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Cherry Jones, Department for Education, drugs, Public Health, risky behaviour, smoking, social norms, Swindon.
People always ask me to tell them the most effective Interventions for achieving positive attitude, perception and behaviour change among young people.
The answer I always give them is feedback, more feedback and then even more feedback. Read the rest of this entry »
This entry was posted in Peer Pressure, Public Health, Social Marketing, Social Norms and tagged peer perception, positive messaging, social marketing campaigns, social norms, teenagers, young people, youth engagement, youth perceptions.
We can’t resist giving ourselves a gentle pat on the back after having seen the recent blog post by Professor Kevin Fenton, Public Health England National Director for Health & Wellbeing. Read the rest of this entry »
“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council
There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »