Carrot 1 – Stick 0: Getting Past Teenagers’ Selective Hearing

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We can’t resist giving ourselves a gentle pat on the back after having seen the recent blog post by Professor Kevin Fenton, Public Health England National Director for Health & Wellbeing. Read the rest of this entry »

Tackling Risk Taking Behaviour and Getting Results

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“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council

There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »

PSHE and the National Curriculum 2013

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PSHE and the Department for Education – National Curriculum Guidance

I’m sure you’re no doubt aware now that the Government’s PSHE education review, concluded in March 2013, stated that PSHE education would remain non-statutory and that no new programmes of study would be published. However, the DfE has stated within its National Curriculum guidance that ‘All schools should make provision for personal, social, health and economic education (PSHE), drawing on good practice’. This position was reinforced by the Government’s latest draft of the national curriculum framework, published on 8th July. Read the rest of this entry »

Not Yet Good Enough…

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You’re probably already familiar with the recent Ofsted Summary of this name, presenting key findings from the 2013 PSHE education report, but have you considered how you might ensure that your school doesn’t fall into the Ofsted ‘requires improvement/inadequate’ 40%? Read the rest of this entry »

Significant Reduction In Teenage Pregnancy

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Best result since 1998

Social Sense have been operating our RUDifferent? programme with a North West based local authority for four years now and there have been many changes in the perceptions and behaviours of the teenage population worth shouting about during this time. This one however, we want to shout about loud and clear, as it has lifelong repercussions for the girls (and boys) who are not now the statistics they might have been. Read the rest of this entry »

My Imaginary Friends Do It . . . so I will too.

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You are already familiar with the term ‘social norms’ – the pattern of behaviour in any social group that is accepted as normal and to which all members of that group are expected to conform. This is a good thing when applied to behaviours that are beneficial to the greater society – drink driving for example, or not allowing your dog to foul the path, are both considerable changes to social norms driven by the attitudes of those around us. Social norms, in effect, create social order. Read the rest of this entry »

Using Social Norms to combat Fizzy Drinks

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With Fizzy Drinks so heavily featured in our newsfeeds this week, Social Sense and its R U Different? programme wanted to share some of its national data with you. Read the rest of this entry »