With 207,000 11-15 year olds estimated to take up smoking and around 80% of under 18 smokers continuing to smoke throughout adulthood, helping young people to better understand risks and norms continues to be an important marker in terms of risk taking and health. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Public Health, Social Marketing, Social Norms and tagged alcohol, enterprise day, peer pressure, Public Health, Salford, smoking, social marketing, social norms.
Viv Bennett, the Department of Health’s Director of Nursing, recently posted a great blog on how consulting with young people makes for more effective Public Health messages.
Titled “Nothing about us without us”, she comments on how “listening to children and young people is core to PHE and Department of Health values”. For 5 years now that is exactly what we have been doing with our R U Different? programme which uncovers real attitudes and perceptions of young people on numerous topics including tobacco, alcohol, sex & relationships and drugs. Schools can then use this information as a framework for PHSE lessons whilst ticking all important Ofsted boxes. Read the rest of this entry »
This entry was posted in Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol, Department of Health, drugs, health and wellbeing, peer perception, perception vs reality, PHE, Public Health messages, smoking, social norms, Viv Bennett, young people, youth engagement.
With the academic year end in sight, our team are already making their plans for September.
If you are a Local Authority, School, Charity or Individual looking to achieve positive and measurable impact by working with young people we’d love to hear from you. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Education and PSHE, Public Health, Social Marketing, Social Norms and tagged alcohol reduction, charities, franchise, health objectives, local authorities, Ofsted, PSHE, schools, social enterprise, social norms, young people, youth engagement.
It might now be that time when you are thinking about how your School or Local Authority might deliver it’s PSHE or Health objectives next term.
Finding the right delivery partner to positively impact the lives of Young People however can be tricky, so we’ll start by looking at a few of the things we can support you with that others often overlook. Read the rest of this entry »
This entry was posted in Alcohol Reduction, Education and PSHE, Healthy Eating, Public Health, Social Marketing, Social Norms and tagged alcohol reduction, drugs, health and lifestyle survey, health objectives, local authorities, PSHE, smoking, social marketing, social norms, teenage smoking, young people.
Changing Drinking Attitudes Lead Dry Bar Demand
Over the weekend Sky News ran an interesting feature on Dry Bars and their emergence on the social scene.
Their piece reports that demand for the non-alcohol pub has been fuelled by a significant change in drinking attitudes.
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Our organisation won the tender amongst strong competition to directly engage over 4000 Young People with the view of measurably improving perceptions and behaviours across a range of key areas. Read the rest of this entry »
New Interventions – Enterprise Days and Parent Apps’
Now in its fifth year, the R U Different? programme has now engaged with over 100,000 Young People in all different parts of the UK.
During that time we have learned that changing perceptions can positively and measurably affect behaviours. We’ve also seen in our ‘control’ schools, that delivering just a survey will result in comparatively negative shifts in both areas.
So how do you measurably improve perceptions and therefore risk taking behaviours? Read the rest of this entry »
This entry was posted in Education and PSHE, Social Marketing, Social Norms and tagged digital, enterprise day, innovation, mobile app', mobile phones, smartphones, social marketing campaigns, social media, young people, youth engagement.