Significant Reduction In Teenage Pregnancy

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Best result since 1998

Social Sense have been operating our RUDifferent? programme with a North West based local authority for four years now and there have been many changes in the perceptions and behaviours of the teenage population worth shouting about during this time. This one however, we want to shout about loud and clear, as it has lifelong repercussions for the girls (and boys) who are not now the statistics they might have been. Read the rest of this entry »

My Imaginary Friends Do It . . . so I will too.

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You are already familiar with the term ‘social norms’ – the pattern of behaviour in any social group that is accepted as normal and to which all members of that group are expected to conform. This is a good thing when applied to behaviours that are beneficial to the greater society – drink driving for example, or not allowing your dog to foul the path, are both considerable changes to social norms driven by the attitudes of those around us. Social norms, in effect, create social order. Read the rest of this entry »

Using Social Norms to combat Fizzy Drinks

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With Fizzy Drinks so heavily featured in our newsfeeds this week, Social Sense and its R U Different? programme wanted to share some of its national data with you. Read the rest of this entry »

Alcohol Price Increase Ignores the Real Issue

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The rise in minimum unit prices for Alcohol has been welcomed today – by supermarkets.

That’s because it is likely to have zero impact on consumption while it has been revealed Supermarkets will reap the benefits of extra profits from sales. Read the rest of this entry »

How will you shape young lives this year?

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Schools are now back and planning their activities for the year.

With the Self-Evaluation Form (SEF) gone and Tell Us surveys now a distant memory, how will you evaluate the behaviour and safety of pupils within your schools? Read the rest of this entry »

Programme Reduces Drinking Rates in Swindon

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Swindon Borough Council has seen a significant reduction in teenage drinking rates in the area – thanks to a successful Social Norms programme delivered in schools this year. Read the rest of this entry »