Peer Pressure

#Neknomination – Just a bit of fun?

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Gone are the days of passing on a chain email to 12 friends or risk never finding your true love – another online trend is well under way and it’s currently unavoidable on social media. ’Neknomination’ – the online drinking game popular with students that is sweeping the nation (and world) and most recently making the news for less than fun reasons. Read the rest of this entry »

6 Tips for Positively Changing Youth Perceptions

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People always ask me to tell them the most effective Interventions for achieving positive attitude, perception and behaviour change among young people.

The answer I always give them is feedback, more feedback and then even more feedback. Read the rest of this entry »

Tackling Risk Taking Behaviour and Getting Results

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“Results in Swindon show us that [R U Different?] can change perceptions and behaviours and, later on in life, when these young people aren’t smoking and aren’t drinking to excess, they will have better health outcomes.”
Cherry Jones, Acting Director of Public Health, Swindon Borough Council

There aren’t many projects connected to Risky Behaviours that can be proven to be measurably effective, but increasingly this is what every local authority and school really needs – and wants. Read the rest of this entry »

Significant Reduction In Teenage Pregnancy

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Best result since 1998

Social Sense have been operating our RUDifferent? programme with a North West based local authority for four years now and there have been many changes in the perceptions and behaviours of the teenage population worth shouting about during this time. This one however, we want to shout about loud and clear, as it has lifelong repercussions for the girls (and boys) who are not now the statistics they might have been. Read the rest of this entry »

My Imaginary Friends Do It . . . so I will too.

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You are already familiar with the term ‘social norms’ – the pattern of behaviour in any social group that is accepted as normal and to which all members of that group are expected to conform. This is a good thing when applied to behaviours that are beneficial to the greater society – drink driving for example, or not allowing your dog to foul the path, are both considerable changes to social norms driven by the attitudes of those around us. Social norms, in effect, create social order. Read the rest of this entry »

Alcohol Price Increase Ignores the Real Issue

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The rise in minimum unit prices for Alcohol has been welcomed today – by supermarkets.

That’s because it is likely to have zero impact on consumption while it has been revealed Supermarkets will reap the benefits of extra profits from sales. Read the rest of this entry »