Social Norms Specialist Joins the Team

Social Sense is delighted to welcome Kevin Stoodley to it’s ever expanding team, joining as a full time Programme Developer.

A big advocate of Social Norms, Kevin has a wealth of experience in applying Social Norms work in the field and working with a team of academics to develop techniques around focus group research, test and re-test procedures and report writing.

Kevin’s past has seen him develop and project manage both a 3 year pilot Social Norms Intervention Programme ‘Reality Check’ in 2 Gateshead schools and a 2 year Regional Research Programme evaluating ‘Social Norms 4 Schools’ a Social Norms Intervention Programme across 16 secondary schools. Involving pupils aged 13-15 years, both projects sought to investigate sex and alcohol related risk-taking themes. In 2010, Kevin was awarded ‘Overall Winner’ status by NHS North East’s ‘Sexual Health Awards’.

Currently working towards a PhD in Psychology, Kevin has spent a significant amount of time working alongside Northumbria University to develop ethically sound and academically robust research methodologies, statistical testing and published research.

Gary Lovatt, Director of Social Sense says:

“I’m absolutely delighted to have secured the appointment of Kevin within our team.

His passion for Social Norms – combined with highly credible research experience – will be invaluable in our eternal quest to celebrate the positive choices young people are making and the measurable impacts we are making in terms of peer influence.

In addition to driving forward the R U Different? programme in the North East, Kevin will also be responsible for helping to grow our Primary School and Mindfulness programmes – working with young people in their development at every stage.”

Reflecting on his recent appointment, Kevin says:

“I’m thrilled to be joining Social Sense on a full-time basis. They are the leading provider of Social Norms Marketing programmes to secondary school and college audiences and have developed significant expertise in this area.

What’s more, they are a highly innovative organisation who continually push the boundaries of what is possible to create products and services that meet the needs and interests of both clients and young people”.

If you would like more information about our leading Social Norms Intervention Programme R U Different?, our new Mindfulness programme, or anything else, please contact

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