Month: November 2014
We are very excited to have launched our brand new website for our world leading social norms programme R U Different? which has gone live today.
This entry was posted in Alcohol Reduction, Community Safety, Education and PSHE, Healthy Eating, Peer Pressure, Public Health, Sex and Relationship Education, Social Marketing, Social Norms and tagged local authorities, parents, PSHE, Public Health, Public Health England, R U Different?, schools, teenagers, website, young people.
We’re often asked – when is the best time to start exploring options for bringing R U Different? into our local authority or school? We’ve reached that time of the year when the answer is ‘now’.
Enterprising students at Ridgewood High School have won a national competition and £500 worth of high street vouchers.
The Stourbridge school’s ‘Healthy Selfie’ campaign beat finalists from Salford, Swindon and Buckinghamshire to take first prize in the inaugural health promotion competition.
Nine Dudley schools took part in The R U Different? (www.rudifferent.co.uk) programme, which promotes the positive social norms that were recorded by students in an anonymous survey.
The programme aims to reflect back the positive choices of young people to address these misperceptions uncovered.
By doing so, the approach is proven to reduce peer pressure, build greater resilience and help young people make a more informed choice about which behaviours to follow.
In Dudley for example, the survey found that 9 out of 10 Year 9’s rarely or never drink alcohol at all, against a perception that 1 in 2 are drinking frequently.
Provided with these statistics, students in Ridgewood were invited to come up with ideas on how the media could be used to portray young people in a more positive and realistic way.
Their campaign was highly commended in the way it combined social media, peer influence and positive messaging in such a visual, eye catching way.
This entry was posted in Alcohol Reduction, Public Health, Social Marketing and tagged alcohol, alcohol reduction, attitude change, awards, Dudley, Enterprise Awards, enterprise day, health campaigns, Healthy Selfie, public health campaigns, social marketing, social marketing campaigns, young people.