Your FREE Social Norms Resource Guide!

The Social Norms approach is now being widely embraced throughout the UK and World to provide a celebration of positive messaging, which can improve the decision making of young people in relation to risk taking and criminal behaviours.

We have spent the last 4 years building, developing, improving and refining this process to allow Schools, Local Authorities and Crime Reduction Teams easy and affordable access to positive Interventions that really engage and measurably work.

Our latest Schools User Guide is a landmark on a journey that has now engaged over 100,000 Young People in all parts of the UK and recorded significant changes in perceptions and behaviours where the Interventions have been delivered.

This is a FREE to access guide designed to help Schools and Local Authorities better understand the process, how best to deliver it and importantly, how to evaluate, measure and share success!

This is a guide combining solid research with the most innovative, cutting edge engagement methods available, to positively engage Young People, Parents and Wider Communities.

Contained is all the information you will need to successfully run the R U Different? project in a school environment including:

  • Information on the Social Norms Approach & what it can do for your school (also useful evidence for Local Authorities/Public Health Teams)
  • Seven Steps to Success: from planning aims & objectives, conducting the survey to feeding back the results
  • Interventions examples & planning advice
  • Tips on achieving the best possible results
  • FAQ’s section
  • Useful documents you may need throughout the  project e.g. letter to parents about the project

Download your free copy here now!

I hope you find it useful – also look out for our Local Authority and Franchise/Delivery Partner User Guides to be released in March.

For more information about the programme you can also email or call 0161 2145216.

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