Month: April 2013

My Imaginary Friends Do It . . . so I will too.

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You are already familiar with the term ‘social norms’ – the pattern of behaviour in any social group that is accepted as normal and to which all members of that group are expected to conform. This is a good thing when applied to behaviours that are beneficial to the greater society – drink driving for example, or not allowing your dog to foul the path, are both considerable changes to social norms driven by the attitudes of those around us. Social norms, in effect, create social order. Read the rest of this entry »